Our Freedom Network (OurFreedomNetwork.com) Business Plan

Our Freedom Network, unlike a typical community web site, will provide a unique platform for communication and organization through the medium of the internet. Our Freedom Network is the answer to an increasing demand. The public wants: (1) access to methods of communication and volumes of information about government and politics now available on the internet, and (2) access at a cost they can afford and in such a way that they aren't socially, economically or politically isolated. Our Freedom Network's goal is to provide the community with a social, educational, organizing atmosphere for political communication.

1.1 Objectives
Our Freedom Network's objectives for the first year of operation include:

The creation of a unique, upscale, innovative environment that will differentiate Our Freedom Network from other politically oriented web sites.

Educating the community on what Our Freedom Network has to offer.

The formation of an environment that will bring people with diverse political experience and backgrounds together in a common venue.

Access to political knowledge, manpower and creative resources of members through custom built online software and hardware systems.

1.2 Mission
As the popularity and reality of using the internet as a driving force behind political campaigns, legislation, and reform grows at an exponential rate, access to easy to use and responsive venues are becoming highly desired. Our Freedom Network provides members with the ability to organize and participate in these arenas, and share their experiences in a comfortable, safe and state of the art environment. Citizens of all ages and backgrounds will come to enjoy the unique, upscale, educational and innovative technological environment that Our Freedom Network provides.

1.3 Keys to Success
The keys to the success of Our Freedom Network are:

The creation of a unique, innovative, upscale environment that will differentiate Our Freedom Network from other online political venues.

The establishment of Our Freedom Network as a community hub for socialization, education, and both political and campaign organization.

The creation of a user friendly online software package that won't intimidate the novice user. Our Freedom Network will position itself as an educational resource for individuals wishing to learn about the benefits political activity, devotion to freedom and liberty, and the defense of the U.S. Consitution have to offer.

1.4 Risks
The risks involved with operating Our Freedom Network are:

Will there be a demand for the services offered by Our Freedom Network?

Will the popularity of internet based politics and non-internet based political involvement continue to grow, or is it just a fad?

Will the cost of internet based campaign promotions and organization drop so significantly that there will no longer be a market for web sites and systems such as Our Freedom Network?

2.0 Our Freedom Network Summary
Our Freedom Network, located at www.OurFreedomNetwork.com, will offer the community access to user-friendly and state of the art internet based applications. Our Freedom Network will provide access to applications such as event calendars, messaging systems, campaign promotion systems, community forums, documentation and educational materials, as well as publication systems for the distribution of electronic newsletters, books and multimedia.

Our Freedom Network will provide systems which will attract users of all ages who are rapidly gaining interest in the unique resources that online political communications have to offer, as well as those interested in enhancing or renewing their participation in Constitutionally-correct government. The centralized, multi-purpose aspects of the Our Freedom Network system will provide users with convenient access to the information and organizational features they deem to be most important to their own needs.

2.1 Company Ownership
Our Freedom Network is a privately held entity.

2.2 Start-up Summary
Our Freedom Network's start-up costs will cover development and production computer hardware, capital to cover losses in the first year, and the marketing services necessary to promote it's available services to the community.

The marketing services necessary to provide Our Freedom Network with promotion of the services it has to offer make up a large portion of the start-up costs. These costs will include a pay-per-click campaign on major internet search engines, promotion through banner advertising on external web sites, press releases throughout the news media and special product promotions conducted within the confines of the Our Freedom Network web site itself.

In addition, costs will be allocated for the purchase of computer hardware to facilitate the development, maintenance and support of the Our Freedom Network system. Desktop, laptop and high-end server hardware, as well as operating system, database, communications, development and communications software will be aquired.

2.3 Company Location and Facilities
Physical hosting will be obtained through a proven, resource-rich and experienced provider until such time as revenues are obtained to add the web hosting architecture as an in-house operation.

Physical hosting will be chosen for various reasons, including:

Quality and features of computer hardware and software offered with the hosting service.

Bandwidth allocation/allotment and speed.

File and database storage allocations.

Provable reputation for maximum uptime

Economical pricing when compared for features, service, speed and reputation

All of these qualities are consistent with Our Freedom Network's goal of providing a central hub of communication, socialization and organization for the Our Freedom Network user base. 3.0 Services
Our Freedom Network will provide full access to its members to a variety of software based applications, such as event calendars, messaging systems, campaign promotion systems, community forums, documentation and educational materials, as well as publication systems for the distribution of electronic newsletters, books and multimedia. Our Freedom Network will also provide access to much of this information to non-members, in a less complete and functionally interactive manner.

3.1 Service Description
Our Freedom Network will provide its members, internet based applications such as:

Event calendars

Internal messaging systems

Community 'Friends List' applications

Campaign promotion systems including by-chapter associative software and auto-generated campaign web sites

Multi-platform discussion forums

Form and Documentation search engines

Educational materials and supportive classes

Publication and distribution systems for member provided materials

Local, County, State and Regional Chapter affiliations and organizational systems

News and media feeds for the latest political information

Member profile pages with which individual members can introduce and promote themselves

Polling and voting systems for internal and external political issues

Searchable, categorized, member-populated and ranked links system for access to highly rated, on-topic external web sites Our Freedom Network will also provide its members with access to introductory Constitution and Campaigning classes, as well as OurFreedomNetwork.com usage classes. These classes will be available in text, audio and video format. By providing these classes, Our Freedom Network will build a user base familiar with both the services provided by Our Freedom Network, and the basis by which Constitutional government is achieved and maintained.

3.2 Competitive Comparison
Our Freedom Network will be the first all-encompassing, politically oriented, organizational web site in the world. Our Freedom Network will secure its status as the leader in online political system innovation, organization, and continually maintain a level of service and state-of-the-art systems to maintain that status.

3.3 Technology
Our Freedom Network will invest in a custom built software platform to provide its users with a fast an efficient online resource. Our Freedom Network will continue to upgrade and modify the systems to stay current with both communications technology and the needs of its users. One of the main attractions associated with Our Freedom Network, is the state of the art software available for use and the ability to modify or improve upon that software based on user demand.

Our Freedom Network will provide multi-platform systems for use with any internet-connected device on the market. The system will not be limited to home computer users, but will also be available to laptop, tablet, PDA and internet-ready cell phone users.

3.5 Future Services
As Our Freedom Network grows, more communication systems and organizational software will be added. The possibility of adding additional database-centric software systems has been accounted for in the current database design plan. As the demand for more resources increase, along with a potential increase in competition, Our Freedom Network will continue to add new services to keep its member base coming back for more.

4.0 Market Analysis Summary
Our Freedom Network is faced with the exciting opportunity of being the first-mover in the multi-level online political organizational market. The consistent popularity of politics, combined with the growing interest of internet-based political systems, will prove to be a winning concept.

4.1 Market Segmentation
Our Freedom Network's members can be divided into two groups. The first group is familiar, or even directly involved, with the political process and desires a progressive and inviting atmosphere where they can gain the interest of others toward their particular cause or abilities. The second group is not as familiar with politics, yet, and is waiting for the right opportunity to participate and learn in this arena. Our Freedom Network's target market encompasses all citizens of the United States, and abroad due to the fact that both the internet and political activity appeals to a variety of people.

4.2 Target Market Segment Strategy
Our Freedom Network intends to cater to people who want a guided tour on their first spin around the political arena, and to experienced persons eager to indulge their passion for politics in a more wide reaching and organized setting. Furthermore, Our Freedom Network will be a magnet for localized political activities due to the organizational, and internet-based aspects of its systems. Our Freedom Network covers a wide range of ages: from Generation X who grew up surrounded by computers and are waiting for the organizational systems Our Freedom Network has to offer before they expand on their own political endeavors, to Baby Boomers who have come to the realization that political campaigns and improvements cannot afford to ignore the power of the internet.

4.2.1 Market Needs
Factors such as current trends, media coverage, and historical political data ensure that the high demand for the services offered by Our Freedom Network will continue to grow. The rapid, yet niche growth of political campaigns and groups, that has been witnessed worldwide, is only the tip of the iceberg. The potential growth for politically active and Constitutionally educational outlets on the internet is enormous, to the point where one day, participation in any form of political promotion will be as common and necessary as an internet connection itself. This may be 8 or 12 years down the road, but for the next 5 years, and specifically the next year, the online political organization service provider market is sure to experience tremendous growth. Being the first politically organizational and educational site of its kind, Our Freedom Network will enjoy the first-mover advantages of name recognition and member loyalty. Initially, Our Freedom Network will hold a 100 percent share of the cyber-campaign system market. In the next 5 years, competitors will enter the market. Our Freedom Network has set a goal to maintain greater than a 50 percent market share.

4.3 Distribution Patterns
The dual product/service nature of Our Freedom Network's business faces competition on two levels. Our Freedom Network competes not only with political discussion forums, but also with providers of campaign web site creation services. The good news is that Our Freedom Network, by combining those two aspects of competition, as well as adding many more unique qualifying services, there will be no direct competition from other web sites on the market today.

Heavy competition between internet sites, in any form, creates an industry where all providers face the same cost needs. Software engineering, data storage, security of systems and bandwidth are all requirements of any site that does not want to be considered just another version of the 'same thing'.

4.3.1 Competition and User Patterns
The main competitors in the online political arena are political discussion forums. These sites target a similar segment to Our Freedom Network's (i.e. politically motivated, curious or active people).

Competition from these online service providers comes mostly from small business startups and non-business entities. These providers, for the most part, do not have the ability to create customized software nor do they have the financial ability to purchase a custom software package. The vast majority of these competitive sites use free to low-cost plug-and-play type software solutions to provide their users with an adequate avenue for communication.

Our Freedom Network has the resources through which a customized software platform can be presented to the public. This platform will demonstrate to be the most complete, easy to use and fully functional online political venue in the world. Attracting users from other politically oriented sites, as well as currently operating groups of individuals seeking additional resources to assist in their political endeavors, will be no challenge for Our Freedom Network.

5.0 Strategy and Implementation Summary
Our Freedom Network has three main strategies. The first strategy focuses on attracting novice politically oriented users. By providing a novice an easy to use interactive environment, Our Freedom Network hopes to educate and assist a loyal user base.

The second, and most important, strategy focuses on pulling in power users. Power political users are much more familiar with the aspects of political campaigns and strategies. This group of users have knowledge and experience that novice users find inviting and exciting.

The third strategy focuses on building a social environment for Our Freedom Network users. A social environment, that provides education and cooperation, will serve to attract users that wouldn't normally think about using the internet for their political education or agendas. Once the OurFreedomNetwork.com is fully developed and online, users will realize the powerful potential its availability can provide.

5.1 SWOT Analysis
The SWOT analysis gives us an opportunity to look at the internal strengths and weaknesses Our Freedom Network must pay attention to. It also allows the examination of opportunities presented to Our Freedom Network, as well as any potential threats.

Our Freedom Network has a valuable inventory of strengths that will assist in gaining and maintaining success. These strengths include: a highly experienced team of software designers and developers, state-of-the-art computer hardware, and a clear vision of market requirements. Strengths are valuable, but it is also important to realize the weaknesses Our Freedom Network must address. These weaknesses include: a dependence on quickly changing technology, and the costs associated with maintaining state-of-the-art computer hardware.

Our Freedom Network's strengths will help it capitalize on emerging opportunities. These opportunities include, but are not limited to, a growing population of daily internet users, an increased awareness and desire to participate in the political process, continually restrictive government actions, and the growing social bonds fostered by new internet commmunities.

5.1.1 Strengths
1. Knowledgeable and experienced staff. Our Freedom Network has gone to great lengths to harness the abilities of people with a passion for programming, teaching and sharing their political knowledge and expertise.
2. State-of-the-art equipment. In order for the Our Freedom Network to maintain a fully functional presence on the internet, as well as facilitate the most effective form of software engineering, considerable attention is given to the computer hardware and software that is used to provide them.
3. User interface. When you arrive at OurFreedomNetwork.com, you'll feel the technology. A high-speed and easy to navigate website awaits visitors. A true internet desktop application, instead of a standard web site layout, is what is in store for Our Freedom Network users.
4. Clear vision of the market need. Our Freedom Network knows what it takes to build an upscale internet application. We know the customers, we know the technology, and we know how to build the service that will bring the two together.

5.1.2 Weaknesses
1. A dependence on rapidly changing technology. Our Freedom Network is a site for people to experience the latest useful technologies that can be brought online to improve a political agenda. Product lifestyles are often measured in weeks, not months. Our Freedom Network needs to keep up with the technology because the Our Freedom Network experience is technology.
2. Cost factor associated with keeping state-of-the-art software and required hardware. Keeping up with technology is an expensive undertaking. Our Freedom Network needs to balance technological needs with the realtime requirements of its users. One cannot be sacrificed for the other.

5.1.3 Opportunities
1. Growing population of politically-concerned internet users. The importance of the internet as a political venue is demonstrating to be almost equal, if not surpassing, to that of mainstream media outlets. As the population of politically-concerned citizens increases, so will the need for services Our Freedom Network offers.
2. Social bonds created by internet communities. The internet brings people from across the country, and around the globe together unlike any other communication medium. Our Freedom Network will capitalize on this social reality by providing a place for smaller and local political communities to gather, plan, organize and share information. Our Freedom Network will grow these communities by establishing local, county, state and regional chapters and programs. These chapters and programs will be designed to build user loyalty and distribute information on a more directed scale.

5.1.4 Threats
1. Emerging competition. At the onset, Our Freedom Network will enjoy a first-mover advantage in the online political community arena. However, additional competitors could be on the horizon, and Our Freedom Network needs to be prepared for their entry into the market. Many of our programs will be designed to promote user loyalty, and the hope is that the quality of service and up-scale platform will not be easily duplicated.

5.2 Strategy Systems
The following subtopics provide an overview of Our Freedom Network's three key strategies.

5.2.1 Attract Novice Politically Oriented Users
Our Freedom Network's first strategy focuses on attracting novice politically oriented users. Our Freedom Network plans on attracting these users by:

Providing a novice friendly environment. Our Freedom Network will provide a user interface that is easy to navigate and have well documented help files, as well as a knowledgeable staff focused on serving the users's needs.

A member service system will always be staffed. If a user has any type of question or concern, or has ideas on improvements or additions that can be made to the Our Freedom Network software platform, there will always be an easily-accessed method of communication between users and Our Freedom Network staff.

Our Freedom Network will offer introductory classes on the usage of the Our Freedom Network systems and applications. These classes will be designed to help new users familiarize themselves with the tools and features made available to them through the Our Freedom Network site. 5.2.2 Attract Power Users
Our Freedom Network's second strategy will be focused on attracting power political users. Power users provide an important function at Our Freedom Network. Our Freedom Network plans on attracting this type of user by:

Providing the latest in internet technologies

Providing state-of-the-art, never before available political software systems

Providing resources, in the form of other members, for a power user to utilize in a political arena 5.2.3 Social Hub
The third strategy focuses on building a social environment for Our Freedom Network users. A social environment, that provides education, opportunity, cooperation and interaction, will serve to attract users that wouldn't normally think about using the internet to advance their political education, campaign or agendas. Through a multi-faceted system of discussion groups, project management and local, county, state and regional Our Freedom Network chapters, the users who came for a standard political discussion site will realize and understand the powerful potential of the systems Our Freedom Network can provide.

5.3 Competitive Edge
Our Freedom Network will position itself as the premier political information and community service provider. It will provide high-quality internet-based software solutions to users.

6.0 Management Summary
Our Freedom Network is a privately owned entity. Being small in nature, Our Freedom Network requires a simple organizational structure. Implementation of this organizational form calls for all major management decisions and monitoring of all other activities to be maintained in-house.

6.1 Personnel Plan
The staff will consist of three participating staff members. The first is a full-time technical developer who is responsible for the structure and design of the Our Freedom Network public production systems. The second is a part time technical advisor and programmer, who is responsible for maintaining data integrity and quality assurance. The third is a full time customer convenience and marketing analyst, who is responsible for promotional activities on the internet as well as direct interaction with users who contact Our Freedom Network with problems, questions or concerns.
As the member base of Our Freedom Network increases, and as additional pressure is placed on the technical staff to continue maintaining the highest quality product at the highest level of availability, additional staffing requirements may be come necessary.

Conclusion
This concludes the Our Freedom Network Business Plan, dated February 15, 2008.
For information regarding a financial prospectus, investment or funding opportunities or revenue-based information, please contact Support@OurFreedomNetwork.com